Forum di prova - You probably spend a great deal of your time looking for new earasryhqaey - Lun Gen 20, 03:50:39 Oggetto: You probably spend a great deal of your time looking for new
You probably spend a great deal of your time looking for new customers or clients. However
, are you sure your doing enough to hold onto the ones you've got.
One of the least costly ways to grow your business is to get customers to come back and buy more of your product or service. How many customers have you lost this month? I'm sure it's not something you want to think about too much, however it's inevitable that you'll lose customers and clients for a whole range of reasons many of which are out with your control.
A survey I read some years ago suggested that customers leave a business for four basic reasons: 14% leave because they're dissatisfied with the quality of the product or service, 9% leave because of price, 5% leave for other reasons and a whacking great 72% leave because of "supplier indifference".
Too many suppliers give customers the impression that they don't care about repeat business. I've stayed in hotels
, dealt with banks and building societies and dealt with suppliers who didn't seem to care whether I came back or not.
We need to continually let our customers know that we care about them. We need to keep in touch, write to them, send them information and occasionally 'phone them. When they contact us we need to make sure we sound warm and friendly, pleased to hear from them
, efficient and maybe even look and sound like we're fun to do business with.
It's not a lot different from our personal relationships. If we don't keep telling the people close to us how much we care and keep writing and 'phoning, then we shouldn't be too surprised if they leave us one day.
Use logic and emotion to keep your customers. Give them the best products and service and give great value for money. However, always remember, your competitors will be doing much the same thing. The difference will be determined by how you communicate with your customers on an emotional level
, either face to face, on the 'phone, by letter or email.
I bought a new car from a local dealer a few years ago. I've never heard from them since. A dealer for the same brand of car fifty miles away writes regularly with details of special offers. They send a regular news letter and the occasional very courteous 'phone call. I'm going to change my car soon, guess who'll be getting the sale?
Business is like a car - it won't run by itself except downhill.
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We are fast approaching May. Arguably, the best place to go in Europe would be the South of France. In the month of May the Riviera hosts the Cannes film festival. So where does one stay considering everything is sold out a year in advance? The objective for most people is to attempt to get a sneak view of their favourite celebrities - but how does one find them?
We looked into the situation and have come to an interesting conclusion: don't bother running around Cannes during the festival! On the one hand, you can queue up outside the red carpet entrance during evening competition screenings at the Palais. The film's director and some stars will normally turn up, but your chances of getting close is slim: you will have to f.
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