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Public relations (PR) is a marketing tool managing and optimizing all activities related to media relations , crisis management, corporate affairs, events, social media, SEO, CSR, etc. But despite of providing the clients with one-stop solution for all their online and offline PR requirements PR professionals haven鈥檛 been praised enough for their creativity in the marketing world. They are not just planting stories here and there vaguely, instead take very calculative steps and only pitch stories in the media portals which can get the best of client鈥檚 visibility within the given piece of time. Creativity in PR is about creating a story that touches the heart and soul of the readers and stays in their mind even in the long run. In the contemporary times, PR tools are not just concerned about providing media releases, conferences and events but also include the creativity to raise attention and engage in more target groups and stake holders.
Creativity is the must have ingredient of the PR business. If looked at the concept of creativity, it usually holds different meanings for different people. Used in every organization and industry as a tool for enhancement of work, creativity holds a preconception with most of the people looking out for and around the world. The preconception is that creativity in PR is only required for the promotional side of the business. But, instead the reality is that creativity plays a vital role throughout the PR process. Be it product launches, events, announcements, promotional activities or any other related activities can all make a greater appeal to the media and the target audiences when worked on with a degree of creative thought.
Along with the aforementioned activities, creative thoughts are also crucial for strategy development, internal communication, client and media relationships and crisis management. At every stage of a PR professional鈥檚 career they musts be savvy for information and knowledge, to deliver the clients with creativity that do wonders for their business. Only those PR experts are good for a business that always carry the unsatisfied hunger to deliver more successful results to their clients. There is no limit to being creative; the key to success is just to make sure that the creative thoughts are used in a right way. The correct usage of the creativity in PR campaign can take the client鈥檚 reputation to great heights or can bring it to shambles if the usage goes wrong.
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How Much Should My Hotel Spend on Internet Marketing?
Posted by altitudelifestyle on August 30th, 2017
Running a hotel business is extremely competitive, and it can be challenging to stay at the top of customers’ minds. Because of this, more and more hotel professionals are choosing to increase their allocated budget for internet marketing with the goal of increasing consumer awareness and enticing more guests.
One of the reasons why the most successful hotels now work with a hotel internet marketing agency is because the competition is tougher than ever. Hotels are having to compete with the growth of Airbnb’s market power. Not only that—they also have to deal with the popularity of online travel agencies. These travel agencies spend a sizable sum every year on marketing campaigns while getting commissions and cuts from hotel profits because of customer referrals. Did you know that revenues generated by online travel agencies are now expected to exceed revenue generated from hotel websites, even for the leading hotel brands? Hotels that do not invest in internet marketing enough are becoming increasingly and heavily reliant on these OTAs.
Due to the threat that is posed by travel agencies and other industry players, more hotels are starting to spend their money on campaigns that entice potential guests to book direct—and it will serve you best to do the same. The question is, how much should you spend on internet marketing? Well, this depends on your total room revenue. Experts agree that around 4% to 6% of that revenue should be allocated to your advertisingmarketing budget, and ideally, 75% of that budget must be spent on the services of your chosen hotel internet marketing agency. It is recommended that you categorize your overall digital marketing budget into three, which are the following:
1. Year-round marketing: This consists of initiatives that generate high revenue and increase direct bookings. Such initiatives include SEO, SEM, Google Display Network, email marketing, website conversion enhancements, online media, and Smart Data Marketing.
2. Targeted and seasonal marketing: These marketing campaigns are aimed toward occupancy and seasonal needs. They are supposed to help fill rooms in times that the property needs it. It is also important during holidays and special events, where key customer segments such as family travelers and leisure travelers are expected to be looking for accommodation.
3. Strategy and operations, technology assets: This is the foundation of the internet marketing strategy of any successful hotelier. This includes a responsive website, analytics, consulting of website revenue optimization, and cloud hosting.
About The Author:
This article is written by one of the representatives of Altitude Lifestyle. Altitude Lifestyle is one of the best hotel marketing agencies providing digital marketing services for the hotel industry. They provide best quality internet marketing solutions, which helps hoteliers drastically increase direct bookings and profitability.
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