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You may have just made up your mind to purchase a LED message sign to promote your business or already have one which just arrived at your warehouse. Since it is quite an investment and you know how important it is to attract walk-in customers , there are several considerations that you need to keep in mind if you want to make the best use of your LED message sign.
Where to mount it? This should be your first concern. For stores, and retail shops that are located at a convenient place, where it is possible to mount the signboard on top of the shop itself, there's no need to make use of a pole; but, in other cases, it may become imperative to do so. Either way, you must make sure that your sign can be viewed easily from various angles, and that your potential customers can read it fairly quickly too. Observing the traffic of your customers is very helpful to know, including which way most of them are coming from. Remember if sign can successfully draw a second look, it is very possible people will walk into your store after that.
So what should you show on your LED message sign? A good location is not the only key to draw attention. It is extremely necessary that you send out the most important and interesting messages to your customers. What attracts customers the most on the advertisement? Sales and special offers! These are the kind of the information you want to tell people. For instance, if you run a supermarket and may have special price for different goods each day, then the best idea is to put on the name and price of special goods on the display. It鈥檚 also important to update your information as often as you can because your messages on the sign also reflect your traffic inside the store.
When should you turn your sign on? The recommendation is to run your LED message sign 247 if possible, especially if you have more upcoming events or simply want people to remember the name of your store. Even if your store or shop is closed at night, the message sign also draws attention when people drive by. Don鈥檛 underestimate the advertising effect of that. Set up the content of the message before you leave and you can broadcast the coming events to your potential clients.
Crowin Smith - About Author:
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Sony Mobile UK saw video ad engagement rates of 78%, 25 times the benchmark for a standard video campaign, with an interactive video for its Xperia XZ2 smartphone. The electronics maker and its agency Mediacom partnered with video marketplace AdColony on a campaign that includes interactive mobile video banners, according to an announcement.
The campaign creative focused on the Xperia XZ2's enhanced technology and gaming capabilities with a video that responds to touchscreen gestures that are familiar to mobile gamers. The ad demonstrated a racing game with cars kicking up virtual dirt that settled on the viewer's screen and needed to be wiped away with a swipe. The ad also used haptics to make a viewer's phone rumble and shake at various moments around the driving course.
AdColony's Aurora HD Video ad unit also boosted other key metrics for Sony Mobile. The purchase intent among viewers of the ad was 8.6% higher than the control group, while brand recall compared with competitor handsets saw a 4% lift, per Nielsen data cited by AdColony.
Insight:
Sony's interactive ad shows the power of mobile media to engage viewers with an intimate, high-touch experience that's more immersive than traditional media like TV or static web banners. As the electronics maker seeks to carve out a slice of the handset market dominated by Samsung, Apple and several Chinese manufacturers of lower-cost smartphones, Sony is emphasizing the advanced gaming capabilities of the Xperia XZ2 to differentiate it from rivals and connect with on-the-go video game consumers. AdColony's interactive ad format that responds to touchscreen gestures helps to connect with viewers in the ad creative and drive deeper engagement.
Digital video growth on social media platforms and video-sharing sites like YouTube is set to underpin the shift of ad dollars to mobile media, as the advertising "duopoly" Facebook and Google will likely continue to see double-digit growth in mobile, eMarketer estimates. This year, mobile will account for $76.17 billion in ad spending, rising above TV's $69.87 billion, print's $18.74 billion, radio's $14.41 billion and out-of-home's $8.08 billion. EMarketer predicts this trend will continue over the next few years, as mobile's estimated ad spending of $141.36 billion in 2022 is more than double that of TV.
Advertisers likely will benefit from the continuing shift in viewing habits to streaming video as more U.S. households cancel pay-TV subscriptions. Livestreaming viewers are more likely to engage with ads included with their content, such as pre-roll video or sponsored ads, according to the Interactive Advertising Bureau. Sony Mobile UK is a wholly owned subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. Xperia products combine stand-out design and superior entertainment technology with the powerful performance consumers would expect from a Sony smartphone and tablet.
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Have you ever wondered how banner stands can make your business successful? Every business, no matter the size, needs to advertise its existence. Yes, word of mouth can be pretty effective and it is how businesses have advertised in the past, but all that has changed. The electronic and print media is now the major form of advertising, as a business man or woman, it is very important for people to know about your pr. |
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